Unit 1
Marketing and Strategic Planning
Unit 2
Environmental Scanning, Resources and Capabilities in Marketing
Unit 3
Consumer, Organizational, and Service Marketing
Unit 4
Channels of Distribution, Supply Chain, and Logistics
Unit 5
Product Life Cycle, Marketing Research, and Product Development
Unit 6
Segmentation, Targeting, Positioning, and Branding
Unit 7
Promotion and Pricing
Unit 8
The Marketing Plan