The Marketing Class

About Scott

Scott Sweeney
Scott Sweeney

My name is Scott Sweeney. I am a Marketing Director with 17 years of digital marketing experience residing in Dayton, Ohio. I started The Marketing Class website as a an outlet for marketing education and a location to publish research papers while I was working on my Master of Science degree. I am happy you are here and look forward to sharing key marketing concepts with you.

But what do I do?

  • Website design with WordPress with an SEO focus.
  • Website copywriting, blogging and ad copy.
  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimization)
    • Technical SEO
    • On-Page SEO
    • Off-Line SEO
  • PPC (Pay-Per-Click) ad management.
  • Training on Google Search Console, Analytsics, Adsense and Ads.
  • Maintain 4 affiliate marketing websites.
  • Generative AI presentations and speaking engagements.

What are my credentials?

I currently work as the Director of Marketing for ProviNET Solutions, a IT outsourcing company. With a background as a seasoned art director, graphic designer, videographer, and photographer, I bring over 17 years of professional and freelance experience in the creative space to my role at ProviNET Solutions. I have been with ProviNET Solutions for nearly a decade. I love where I work and I love what I do. My skills in visual design and storytelling have proven to be an invaluable asset to the company, enabling me to create captivating marketing materials and campaigns that successfully capture the attention of our target audience and drive engagement. You can find my LinkedIn here and you can find my Credly here.

I am also a member of the American Marketing Association (AMA).

Education:

Marketing Certifications:

Technical Certifications: